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Airport marketing / Nigel Halpern and Anne Graham.

By: Halpern, Nigel [author.]Contributor(s): Graham, Anne, 1958- [author.]Material type: TextTextPublisher: London : Routledge, 2013Description: xvii, 225 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415529396 (pbk.) :; 9780203117903 (ebook) :Subject(s): Airports -- Marketing | Airports -- Economic aspects | Airports -- Management | Aeronautics, Commercial -- Economic aspects | Transport | TransportDDC classification: 387.7'36'0688 Summary: This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551041
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551068
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551076
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551084
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551092
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06551106
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06156444
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 2 387.7360688 HAL (Browse shelf(Opens below)) Available 06157866
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387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing / 387.7360688 HAL Airport marketing /

Includes bibliographical references and index.

This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).

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