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Value proposition design : how to create products and services customers want / Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.

Contributor(s): Osterwalder, Alexander [author.] | Pigneur, Yves [author.] | Bernarda, Gregory [author.] | Smith, Alan [author.]Material type: TextTextPublisher: Hoboken : John Wiley & Sons, 2014Description: 320 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118968055 (pbk.) :; 9781322877136Subject(s): Business planning | Strategic planning | Customer relationsDDC classification: 658.4'012 Summary: The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 OST (Browse shelf(Opens below)) Available 06156282
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 OST (Browse shelf(Opens below)) Available 06156290
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 OST (Browse shelf(Opens below)) Available 06156304
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 OST (Browse shelf(Opens below)) Available 06156312
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 OST (Browse shelf(Opens below)) Available 06156320
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The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.

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