Promotional cultures : the rise and spread of advertising, public relations, marketing and branding / Aeron Davis.
Material type:
TextPublisher: Cambridge : Polity, 2013Description: xi, 247 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780745639833 (pbk.) :Subject(s): Communication and culture | Communication and culture -- Case studiesDDC classification: 302.2 Summary: In the 21st century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.2 DAV (Browse shelf(Opens below)) | Available | 06185851 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.2 DAV (Browse shelf(Opens below)) | Available | 06154735 |
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Includes bibliographical references and index.
In the 21st century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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