Fundamentals of strategy / Gerry Johnson, Lancaster University Management School Richard Whittington, Sad Business School, University of Oxford, Kevan Scholes, Sheffield Business School, Duncan Angwin, Oxford Brookes University, Patrick Regnar, Stockholm School of Economics.
Material type:
TextPublisher: New York : Pearson, 2015Edition: 3rd editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292017211 (Print)Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4/012 LOC classification: HD30.28 | .J6495 2015
Contents:
About fundamentals of strategy Getting the most from fundamentals of strategy Guided tour Introducing strategy The environment Strategic capabilities Strategic purpose Business strategy Corporate strategy and diversification International strategy Innovation strategies Mergers, acquisitions and alliances Strategy in action Glossary Index of names General index Publisher's acknowledgements.
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About fundamentals of strategy Getting the most from fundamentals of strategy Guided tour Introducing strategy The environment Strategic capabilities Strategic purpose Business strategy Corporate strategy and diversification International strategy Innovation strategies Mergers, acquisitions and alliances Strategy in action Glossary Index of names General index Publisher's acknowledgements.
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