Marketing / Paul Baines and Chris Fill.
Material type:
TextPublisher: Oxford : Oxford University Press, 2014Edition: 3rd editionDescription: 756 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780199659531 (pbk.) :Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Summary: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BAI (Browse shelf(Opens below)) | Available | 06530877 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 BAI (Browse shelf(Opens below)) | Available | 06530885 |
Total reservations: 0
Previous ed.: 2011.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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