Hospitality branding / Chekitan S. Dev.
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TextPublication details: Ithaca, N.Y. : Bristol : Cornell University Press ; University Presses Marketing [distributor], 2012Description: 128 p. ; 21 cmISBN: 9780801478192 (pbk.) :; 0801478197 (pbk.) :Subject(s): Hospitality industry -- Marketing | Branding (Marketing) | Travel and TourismDDC classification: 647.9'4'0688 Summary: Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organisations the advice they need to survive and thrive in today's competitive global business environment.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 DEV (Browse shelf(Opens below)) | Available | 06164420 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 DEV (Browse shelf(Opens below)) | Available | 06164439 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 DEV (Browse shelf(Opens below)) | Available | 06164447 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 DEV (Browse shelf(Opens below)) | Available | 06164455 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 647.940688 DEV (Browse shelf(Opens below)) | Available | 06164463 |
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Includes bibliographical references and index.
Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organisations the advice they need to survive and thrive in today's competitive global business environment.
Specialized.
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