The practice of public relations / Fraser P. Seitel.
Material type:
TextSeries: Pearson custom libraryPublisher: Harlow, Essex : Pearson, [2014]Copyright date: ℗♭2014Edition: 12th edition; 12th editionDescription: ii, 398 pages : illustrations (black and white, and colour)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781292055305 (ebook)Subject(s): Public relations -- United States | Business and Management | Business & Management | Public relationsGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781292042244Summary: For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.
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Includes bibliographical references and index.
For undergraduate Introduction to Public Relations courses.Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.
Also available in printed form ISBN 9781292042244
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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