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Fashion-ology : an introduction to fashion studies / Yuniya Kawamura.

By: Kawamura, Yuniya, 1963-Material type: TextTextSeries: Dress, body, culturePublication details: Oxford : Berg, 2004Description: 124 p. : ill. ; 24 cmISBN: 9781847888730 (ebook) :; 1847888739 (ebook) :Subject(s): Fashion | Fashion design | Fashion designers | Clothing and dress -- Symbolic aspectsAdditional physical formats: Print version: No titleDDC classification: 391 Online access: Click here to access online Summary: Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.
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Includes bibliographical references and index.

Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.

Electronic reproduction. Oxford : Berg, 2010. (Berg fashion library) Mode of access: World Wide Web. Access restricted to institutions subscribing through Oxford University Press.

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