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Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | Harris, Lloyd [author.] | Piercy, Nigel [author.]Material type: TextTextPublisher: Harlow, England : Pearson, 2013Edition: 6th editionDescription: 720 pages ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273742975 (pbk.) :Subject(s): MarketingDDC classification: 658.8 Summary: 'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organization's objectives and resources against needs and opportunities in the global marketplace.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06391427
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06224679
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06137563
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06137571
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 06138977
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Previous edition: Harlow: Financial Times Prentice Hall, 2008.

Includes bibliographical references and index.

'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organization's objectives and resources against needs and opportunities in the global marketplace.

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