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Mixed media : moral distinctions in advertising, public relations, and journalism / Thomas Bivins.

By: Bivins, Thomas H. (Thomas Harvey), 1947-Material type: TextTextPublication details: London : Routledge, 2009Edition: 2nd editionDescription: 320 pISBN: 9780805863215 (pbk.) :; 0805863214 (pbk.) :Subject(s): Mass media -- Moral and ethical aspectsDDC classification: 175
Contents:
What is media ethics? Moral claimants, obligation, and social responsibility The media and professionalism Theoretical approaches to ethics A checklist for ethical decision making Meta-issues across the media Meta-issues in public relations and advertising Ethics and public relations Ethics and advertising Ethics in news journalism.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 175 BIV (Browse shelf(Opens below)) Available 06138292
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Includes bibliographical references.

What is media ethics? Moral claimants, obligation, and social responsibility The media and professionalism Theoretical approaches to ethics A checklist for ethical decision making Meta-issues across the media Meta-issues in public relations and advertising Ethics and public relations Ethics and advertising Ethics in news journalism.

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