Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid.
Material type:
TextPublication details: Los Angeles, Calif. ; London : SAGE, 2009Description: 250 p. : illISBN: 9781446204320 (ebook)Subject(s): Special events -- Management | Customs and Folklore | Management & management techniques | Hospitality & service industriesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781412923354Summary: Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies. 'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including: - equipment and design, - planning - marketing and PR, - terminology - legislation - finance and budgeting - technology - sponsorship - logistics - the role of events tourism Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
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E-book
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Electronic publication | Electronic publication | Available |
Includes bibliographical references and index.
Guiding readers through the practicalities of events management, this book is a solid resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, it contains a range of case studies. 'This is an excellent publication, that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, University of Salford Guiding readers through the practicalities of events management, this book is the resource for understanding the many elements of working successfully in the events industry. Bridging the ever-widening gap between specialists, this book you will enable to be fully conversant with the application, theory, practicalities and value of events management essentials, including: - equipment and design, - planning - marketing and PR, - terminology - legislation - finance and budgeting - technology - sponsorship - logistics - the role of events tourism Topics are brought to life through application to a range of events case studies, including live music venues, arenas, conference centres and community festivals.
Also available in printed form ISBN 9781412923354
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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