Details for: Hit brands : how music builds value for the world's smartest brands / › University of West London Library catalogue

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Hit brands : how music builds value for the world's smartest brands / Daniel M. Jackson, Richard Jankovich, Eric Sheinkop.

By: Jackson, Daniel M, 1972- [author.]Contributor(s): Jankovich, Richard [author.] | Sheinkop, Eric [author.]Material type: Text

TextPublisher: Basingstoke, Hamsphire : Palgrave Macmillan, 2013Description: ix, 201 pages : illustrations (black and white) ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137271471 (hbk.) :Subject(s): Music in advertising | Branding (Marketing) | Brand name products | Business and Management | Business and ManagementDDC classification: 658.8'27 Summary: Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JAC (Browse shelf(Opens below))	Available		06768679
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 JAC (Browse shelf(Opens below))	Available		06127738

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Previous	658.827 HOL How brands become icons : the principles of cultural branding /	658.827 IND The corporate brand /	658.827 IND Brand desire : how to create consumer involvement and inspiration /	658.827 JAC Hit brands : how music builds value for the world's smartest brands /	658.827 JAC Hit brands : how music builds value for the world's smartest brands /	658.827 JAC Hit brands : how music builds value for the world's smartest brands /	658.827 JOH Contemporary brand management /	Next

Includes bibliographical references and index.

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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