Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay.
Material type:
TextSeries: Business in the digital economyPublisher: Basingstoke : Palgrave Macmillan, 2014Description: 272 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137379276 (hbk.) :Subject(s): Consumer profiling | Consumer behavior -- Forecasting | Management -- Data processing | Business planning -- Data processing | Decision making -- Data processing | Data mining | Big data | Business and Management | Business and ManagementDDC classification: 658.8'34'02856312 Summary: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8340285 FIN (Browse shelf(Opens below)) | Available | 06118526 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8340285 FIN (Browse shelf(Opens below)) | Available | 06352030 |
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| 658.834 ENG Consumer behavior / | 658.834 ENG Consumer behavior / | 658.834 MAR User research : a practical guide to designing better products and services / | 658.8340285 FIN Predictive analytics, data mining and big data : myths, misconceptions and methods / | 658.8340285 FIN Predictive analytics, data mining and big data : myths, misconceptions and methods / | 658.8340842 ADZ The stuff you can't bottle : advertising for the global youth market / | 658.8342 ANT Consumer behaviour : a European perspective / |
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
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