Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist.
Material type:
TextPublication details: Boston, Mass. : Berklee, c2009Description: viii, 211 p. : ill. ; 23 cmISBN: 9780876390986 (pbk.) :; 087639098X (pbk.) :Subject(s): Popular music -- Writing and publishing | Music trade | Sound recordings -- Marketing | MusicDDC classification: 780.6'88 Summary: This guide helps readers to develop an active marketing plan and timeline tailored to their unique strengths and budget. It offers guidance on how to time a marketing campaign, publicise music, understand the current opportunities for radio play as well as navigate various retail and distribution options such as iTunes.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 KIN (Browse shelf(Opens below)) | Available | 06264980 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 KIN (Browse shelf(Opens below)) | Available | 0610911X | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 KIN (Browse shelf(Opens below)) | Available | 06109128 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 780.688 KIN (Browse shelf(Opens below)) | Available | 06109136 |
Total reservations: 0
Includes index.
This guide helps readers to develop an active marketing plan and timeline tailored to their unique strengths and budget. It offers guidance on how to time a marketing campaign, publicise music, understand the current opportunities for radio play as well as navigate various retail and distribution options such as iTunes.
There are no comments on this title.
Log in to your account to post a comment.