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Media franchising : creative license and collaboration in the culture industries / Derek Johnson.

By: Johnson, Derek, 1979-Material type: TextTextSeries: Postmillennial popPublisher: New York : New York University Press, [2013]Description: ix, 291 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780814743478 (hbk. : alk. paper); 0814743471 (hbk. : alk. paper); 9780814743485 (pbk : alk. paper); 081474348X (pbk : alk. paper)Subject(s): Cultural industries | Franchises (Retail trade)DDC classification: 658.8/708 LOC classification: HD9999.C9472 | J64 2013
Contents:
Acknowledgments Introduction: an industrial way of life Imagining the franchise : structures, social relations, and cultural work From ownership to partnership : the institutionalization of franchise relations Sharing worlds : difference, deference, and the creative context of franchising "A complicated genesis" : transnational production and transgenerational marketing Occupying industries : the collaborative labor of enfranchised consumers Conclusion: future exchanges and iterations Notes Index About the author.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8708 JOH (Browse shelf(Opens below)) Available 05449499
Total reservations: 0

Includes bibliographical references and index.

Acknowledgments Introduction: an industrial way of life Imagining the franchise : structures, social relations, and cultural work From ownership to partnership : the institutionalization of franchise relations Sharing worlds : difference, deference, and the creative context of franchising "A complicated genesis" : transnational production and transgenerational marketing Occupying industries : the collaborative labor of enfranchised consumers Conclusion: future exchanges and iterations Notes Index About the author.

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