City branding : theory and cases / edited by Keith Dinnie.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2011Description: xxix, 239 pISBN: 9780230241855 (alk. paper)Subject(s): Branding (Marketing) -- Management -- Case studies | City promotion -- Case studies | Municipal government -- Public relations -- Case studiesDDC classification: 352.7/48216 LOC classification: HF5415.1255 | C485 2011
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 307.76 CIT (Browse shelf(Opens below)) | Available | 05431050 |
Total reservations: 0
A title ordered as part of the LoveBooks Campaign 2014.
Includes index.
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