Research methods : a concise introduction to research in management and business consultancy / by David Crowther & Geoff Lancaster.
Material type: TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2009Edition: 2nd editionDescription: viii, 292 pISBN: 9780080943442 (ebook)Subject(s): Management -- Research | Business and Management | Business & Management | Research methods: general | Consultancy & grants for businessesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780750689533Summary: Offering guidance on a wide variety of research management topics, this text provides an overview of the entire field, identifying the key issues that students need to be aware of when carrying out research. This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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E-book | Electronic publication | Electronic publication | Available |
Previous ed.: published as Research methods in management by Geoff Lancaster. Oxford: Elsevier Butterworth-Heinemann, 2005.
Includes bibliographical references and index.
Offering guidance on a wide variety of research management topics, this text provides an overview of the entire field, identifying the key issues that students need to be aware of when carrying out research. This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.
Also available in printed form ISBN 9780750689533
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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