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Viral loop : the power of pass-it-on / Adam L. Penenberg.

By: Penenberg, Adam LMaterial type: TextTextPublication details: London : Sceptre, 2010Description: ix, 274 p. : ill. ; 20 cmISBN: 9780340918692 (pbk.) :; 0340918691 (pbk.) :Subject(s): Word-of-mouth advertising | Viral marketingDDC classification: 659.1'33 Summary: This text analyzes the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the 'Viral loop' - the secret behind some of the most successful businesses in recent history.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.133 PEN (Browse shelf(Opens below)) Available 06691900
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.133 PEN (Browse shelf(Opens below)) Available 05874904
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.133 PEN (Browse shelf(Opens below)) Available 05874912
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.133 PEN (Browse shelf(Opens below)) Available 05874920
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Paperback. Originally published in hardback: 2009.

Includes bibliographical references and index.

This text analyzes the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the 'Viral loop' - the secret behind some of the most successful businesses in recent history.

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