Viral loop : the power of pass-it-on / Adam L. Penenberg.
Material type:
TextPublication details: London : Sceptre, 2010Description: ix, 274 p. : ill. ; 20 cmISBN: 9780340918692 (pbk.) :; 0340918691 (pbk.) :Subject(s): Word-of-mouth advertising | Viral marketingDDC classification: 659.1'33 Summary: This text analyzes the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the 'Viral loop' - the secret behind some of the most successful businesses in recent history.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.133 PEN (Browse shelf(Opens below)) | Available | 06691900 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.133 PEN (Browse shelf(Opens below)) | Available | 05874904 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.133 PEN (Browse shelf(Opens below)) | Available | 05874912 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.133 PEN (Browse shelf(Opens below)) | Available | 05874920 |
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| 659.132 SUL Hey whipple squeeze this! : a classic guide to creating great ads / | 659.132 SUL Hey whipple squeeze this! : a classic guide to creating great ads / | 659.133 BER Contagious : how to build word of mouth in the digital age / | 659.133 PEN Viral loop : the power of pass-it-on / | 659.133 PEN Viral loop : the power of pass-it-on / | 659.133 PEN Viral loop : the power of pass-it-on / | 659.133 PEN Viral loop : the power of pass-it-on / |
Paperback. Originally published in hardback: 2009.
Includes bibliographical references and index.
This text analyzes the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the 'Viral loop' - the secret behind some of the most successful businesses in recent history.
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