The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Material type:
TextPublication details: London : Thames & Hudson, 2012Edition: 2nd editionDescription: 296 p. : ill. ; 25 cmISBN: 9780500516232 (hbk.) :; 0500516235 (hbk.) :Subject(s): Advertising | Advertising campaigns | Advertising copy | Business and ManagementDDC classification: 659.1 Summary: Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 BAR (Browse shelf(Opens below)) | Issued | 25/11/2024 | 06094260 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1 BAR (Browse shelf(Opens below)) | Available | 06094279 |
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Previous ed.: 2008.
Includes bibliographical references and index.
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.
Specialized.
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