Customer satisfaction evaluation : methods for measuring and implementing service quality / Evangelos Grigoroudis, Yannis Siskos.
Material type:
TextSeries: International series in operations research & management science ; 139.Publisher: New York ; London : Springer, c2010Description: xii, 313 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9781441916402 (ebook)Subject(s): Consumer satisfaction -- Evaluation -- Statistical methods | Consumer satisfaction -- Evaluation -- Data processing | Marketing research -- Statistical methods | Children's and Teenage: Science, Maths and Technology | Educational: Sciences, general science | Sales & marketing | Market research | Business & Management | Operational research | Linear programming | Management & management techniques | Science: general issuesGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9781441916396Summary: This work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis).
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Formerly CIP. Uk
Includes bibliographical references and index.
This work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA (MUlticriteria Satisfaction Analysis).
Also available in printed form ISBN 9781441916396
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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