Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Boston, [Mass.] ; London : Pearson, c2010Edition: 12th editionDescription: xi, 708 p. : ill., map ; 28 cmISBN: 9780132465496 (pbk.) :; 0132465493 (pbk.) :Subject(s): Marketing | Strategic planning | Marketing -- Decision making -- Case studiesDDC classification: 658.8
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 KER (Browse shelf(Opens below)) | Available | 05986702 |
Total reservations: 0
Previous ed.: 2007.
Includes bibliographical references and index.
Specialized.
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