Marketing and managing tourism destinations / Alastair M. Morrison.
Material type:
TextPublisher: London : Routledge, 2013Description: xxxiii, 596 pages : illustrations (black and white) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780415672504 (pbk.) :; 9780203081976 (ebook) :Subject(s): Tourism -- Marketing | Tourism -- Management | Geography | GeographyDDC classification: 338.47910688 Summary: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MOR (Browse shelf(Opens below)) | Available | 06553788 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MOR (Browse shelf(Opens below)) | Available | 06560261 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MOR (Browse shelf(Opens below)) | Available | 06370799 |
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| 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / | 338.4791068 MOR Marketing and managing tourism destinations / |
Includes bibliographical references and index.
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Specialized.
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