Fundamentals of retailing and shopper marketing / Jan Hillesland ... [et al.].
Material type:
TextPublication details: Harlow : Pearson, 2013Description: xvi, 340 p. : col. illISBN: 9780273757429 (ebook)Subject(s): Retail trade | Marketing | Business and Management | Sales & marketingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780273757399Summary: Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
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E-book
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Electronic publication | Electronic publication | Available |
Includes bibliographical references and index.
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Also available in printed form ISBN 9780273757399
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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