Goodvertising : creative advertising that cares / Thomas Kolster.
Material type:
TextPublication details: London : Thames & Hudson, 2012Description: 256 p. : ill. (chiefly col.) ; 28 cmISBN: 9780500516263 (hbk.) :; 050051626X (hbk.) :Subject(s): Advertising -- Social aspects | Advertising -- Moral and ethical aspects | Advertising campaigns -- Social aspects | Advertising campaigns -- Moral and ethical aspectsDDC classification: 659.1'042 Summary: With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to be a force for good, bring about social and environmental change, and tell the truth about a brand. This book showcases creative work from campaigns from around the world that communicate that the client is actively being and doing good.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Reference book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1042 KOL (Browse shelf(Opens below)) | Not for loan | 06176100 | |||
Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1042 KOL (Browse shelf(Opens below)) | Available | 06080251 | |||
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Book
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.1042 KOL (Browse shelf(Opens below)) | Available | 05457130 |
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| 659.1042 FRI Advertising and societies : global issues / | 659.1042 GOL Nike culture : the sign of the swoosh / | 659.1042 JHA The codes of advertising : fetishism and the political economy of meaning in the consumer society / | 659.1042 KOL Goodvertising : creative advertising that cares / | 659.1042 KOL Goodvertising : creative advertising that cares / | 659.1042 MAC Advertising : a cultural economy / | 659.1042 MAC Advertising : a cultural economy / |
With today's consumers being more informed, empowered and ethically minded than ever, advertising needs to be a force for good, bring about social and environmental change, and tell the truth about a brand. This book showcases creative work from campaigns from around the world that communicate that the client is actively being and doing good.
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