Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / Michael Johnson.
Material type:
TextPublication details: London : Phaidon, 2012Edition: 2nd editionDescription: 319 p. : ill. (chiefly col.) ; 26 cmISBN: 9780714864730 (hbk.) :; 0714864730 (hbk.) :Subject(s): Commercial art | Graphic design (Typography) | Communication in designDDC classification: 741.6 Summary: Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 741.6 JOH (Browse shelf(Opens below)) | Available | 06843727 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 741.6 JOH (Browse shelf(Opens below)) | 3 | 05982650 |
Total reservations: 0
Previous ed.: 2002.
Includes bibliographical references and index.
Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution.
Specialized.
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