Perfect pitch : the art of selling ideas and winning new business / Jon Steel.
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TextPublication details: Hoboken, N.J. : Wiley, 2007Description: xxv, 262 pISBN: 9780471789765 (hbk.) :; 0471789763 (hbk.) :Subject(s): Selling | Business presentations | AdvertisingDDC classification: 658.8'5 Summary: Demonstrating how the principles of advertising research and planning can be applied to the business of presenting and selling ideas, 'Perfect pitch' provides valuable lessons from inside and outside the advertising industry on the delicate art of making business presentations.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.85 STE (Browse shelf(Opens below)) | Issued | 18/11/2024 | 07028628 | ||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.85 STE (Browse shelf(Opens below)) | Issued | 18/11/2024 | 05676444 |
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Demonstrating how the principles of advertising research and planning can be applied to the business of presenting and selling ideas, 'Perfect pitch' provides valuable lessons from inside and outside the advertising industry on the delicate art of making business presentations.
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