Stormy skies : airlines in crisis / Paul Clark.
Material type:
TextPublisher: Farnham : Ashgate, c2010Description: xvi, 162 p. : ill., mapsContent type: text Media type: computer Carrier type: online resourceISBN: 9780754697565 (ebook)Subject(s): Airlines | Airlines -- Customer services | Transport | Aerospace & aviation technology | Transport industries | Aircraft: general interestGenre/Form: Online access: Open e-book Also available in printed form ISBN 9780754678878Summary: This title captures the key issues that determine a viable airline industry in an increasingly globalized world and calls for more radical business thinking to ensure that mistakes are avoided in future. As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
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Electronic publication | Electronic publication | Available |
Formerly CIP. Uk
Includes bibliographical references and index.
This title captures the key issues that determine a viable airline industry in an increasingly globalized world and calls for more radical business thinking to ensure that mistakes are avoided in future. As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future. It looks at the airline business through the eyes of both the airlines themselves and also their customers, drawing upon the experience and views of industry personalities.
Also available in printed form ISBN 9780754678878
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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