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Media writing : a practical introduction / Craig Batty and Sandra Cain.

By: Batty, CraigContributor(s): Cain, SandraMaterial type: TextTextPublication details: Basingstoke : Palgrave Macmillan, 2010Description: vi, 290 p. ; 22 cmISBN: 9780230218765 (pbk.) :; 0230218768 (pbk.) :Subject(s): Mass media -- Authorship | LiteratureDDC classification: 808'.066302 Summary: From copywriting to screenwriting & digital to print, this text examines a variety of media writing possibilities. With case studies to illustrate concepts, it merges theory & practical tips giving students a critical vocabulary to use when discussing texts. It is a useful resource for journalism, media & creative-writing students.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 808.066302 BAT (Browse shelf(Opens below)) Available 06052037
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 808.066302 BAT (Browse shelf(Opens below)) Available 06052045
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 808.066302 BAT (Browse shelf(Opens below)) Available 06052061
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Includes bibliographical references and index.

From copywriting to screenwriting & digital to print, this text examines a variety of media writing possibilities. With case studies to illustrate concepts, it merges theory & practical tips giving students a critical vocabulary to use when discussing texts. It is a useful resource for journalism, media & creative-writing students.

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