Previous ed.: 2006.

Includes bibliographical references and index.

Building on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team. Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you?re pursuing a fundamentally flawed opportunity you?re heading for failure. So before spending time and money on a new enterprise it?s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: ? A new version of the 7 domains model.? Updated case studies that reflect the changes that have happened in the last four years.? Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.? A new author run companion website for readers to access extra information.

Also available in printed form ISBN 9780273732792

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.