E-business & e-commerce management / Dave Chaffey.
Material type:
TextPublication details: Harlow, Essex : Prentice Hall, 2011Edition: 5th editionDescription: xxxi, 733 p. : ill. ; 27 cmISBN: 9780273752011Subject(s): Electronic commerce | Business enterprises -- Computer networksSummary: Introduction: Introduction to e-business and e-commerce; Marketplace analysis for e-commerce; E-business and infrastructure; E-environment - Strategy and applications: E-business strategy; Supply chain management; E-procurement; E-marketing; Customer relationship management - Implementation: Change management; Analysis and design; E-business service implementation and optimization.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.054678 CHA (Browse shelf(Opens below)) | Available | 06050417 |
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| 658.05 TUR Introduction to information technology / | 658.05421 CLE CASE method fast-track : a RAD approach / | 658.054678 AFU Internet business models and strategies : text and cases / | 658.054678 CHA E-business & e-commerce management / | 658.054678 INC Developing distributed and e-commerce applications / | 658.054678 NEW Blogging and other social media : exploiting the technology and protecting the enterprise / | 658.054678 SCH New perspectives on e-commerce / |
Includes bibliographical references, glossary of terms and index.
Introduction: Introduction to e-business and e-commerce; Marketplace analysis for e-commerce; E-business and infrastructure; E-environment - Strategy and applications: E-business strategy; Supply chain management; E-procurement; E-marketing; Customer relationship management - Implementation: Change management; Analysis and design; E-business service implementation and optimization.
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