Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextPublication details: Boston, Mass. ; London : Pearson, c2010Edition: 6th editionDescription: 695 p. : col. ill., col. ports. ; 26 cmISBN: 9780137135998 (pbk.) :; 0137135998 (pbk.) :Subject(s): Marketing researchDDC classification: 658.8'3
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| 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BRA Marketing research : tools & techniques / | 658.83 BUR Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / | 658.83 CHI Marketing research / |
Previous ed.: Upper Saddle River, N.J.: Pearson/Prentice Hall, 2006.
Text on inside cover.
Includes bibliographical references and index.
Specialized.
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