The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.
Material type:
TextSeries: AVA academiaPublisher: Lausanne ; London : AVA Pub. SA, 2011Edition: 2nd editionDescription: 1 online resource (1 online resource (183 pages)) : illustrations (chiefly color)Content type: text Media type: computer Carrier type: online resourceISBN: 9782940439911 (ebook)Subject(s): Advertising | Advertising campaigns | Commercial art | Business and Management | Graphic design | Advertising | Illustration & commercial artGenre/Form: Additional physical formats: Print version :: No titleOnline access: Click here to access online Summary: Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
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E-book
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Electronic publication | Electronic publication | Available |
"An AVA book"--Page 2.
Includes bibliographical references and index.
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Print version record.
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