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Making the business case : proposals that succeed for projects that work / Ian Gambles.

By: Gambles, IanMaterial type: TextTextPublication details: Aldershot : Gower, 2009Description: xi, 164 p. ; 24 cmISBN: 9780566087455 (pbk.) :; 0566087456 (pbk.) :Subject(s): Business planning | Project management | Proposal writing in businessDDC classification: 658.4'012 Summary: Written as a practical guide, this book provides authors with a set of 'golden rules' for producing a good business case. It explains and illustrates how to construct the principal sections of a business case including executive summary, strategic rationale, benefits, risks, budgets, and plans. Various business case exercises are set throughout the book, with model answers included.
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Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.4012 GAM (Browse shelf(Opens below)) Available 05956099
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Written as a practical guide, this book provides authors with a set of 'golden rules' for producing a good business case. It explains and illustrates how to construct the principal sections of a business case including executive summary, strategic rationale, benefits, risks, budgets, and plans. Various business case exercises are set throughout the book, with model answers included.

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