Hospitality strategic management : concepts and cases / Cathy A. Enz.
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2010Edition: 2nd editionDescription: xviii, 676 p. : illISBN: 9780470399286 (ebook)Subject(s): Hospitality industry -- Management | Strategic planning | Travel and TourismGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780470083598Summary: Updated to include the current models, theories, and hospitality practices, this book is a comprehensive guide to strategic management in the international hospitality industry. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
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Electronic publication | Electronic publication | Available |
Previous ed.: published as by Jeffrey S. Harrison, Cathy A. Enz. 2005.
Includes bibliographical references and index.
Updated to include the current models, theories, and hospitality practices, this book is a comprehensive guide to strategic management in the international hospitality industry. Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Also available in printed form ISBN 9780470083598
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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