Details for: Case studies in festival and event marketing and cultural tourism / › University of West London Library catalogue

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Case studies in festival and event marketing and cultural tourism / edited by Jane Ali-Knight, Donna Chambers.

Contributor(s): Ali-Knight, Jane | Chambers, Donna | Leisure Studies Association (Great Britain)Material type: Text

TextSeries: Festivals and events : beyond economic impacts ; v. 2 | LSA publication ; no. 92Publication details: Eastbourne : Leisure Studies Association, 2006Description: xviii, 145 p. : ill. ; 24 cmISBN: 9781905369034 (pbk.) :; 1905369034 (pbk.) :Subject(s): Special events -- Marketing | Festivals -- Marketing | Heritage tourismDDC classification: 394.2'0688 Summary: These international case studies include: Edinburgh's festivals and events; a jazz festival in Southern Italy; a music festival in Portugal; the dragon boat festival in China; organised events in Poznan, Poland; Chinese New Year celebrations in Northern England; and the Lafrowda Festival in Cornwall.

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 2	394.20688 CAS (Browse shelf(Opens below))	Available		05915066
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 2	394.20688 CAS (Browse shelf(Opens below))	Available		05915082

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Previous	394.20688 ALL Marketing your event planning business : a creative approach to gaining the competitive edge /	394.20688 ALL Marketing your event planning business : a creative approach to gaining the competitive edge /	394.20688 CAS Case studies in festival and event marketing and cultural tourism /	394.20688 CAS Case studies in festival and event marketing and cultural tourism /	394.20688 HOY Event marketing : how to successfully promote events, festivals, conventions, and expositions /	394.20688 MAS Innovative marketing communications : strategies for the events industry /	394.20688 MAS Innovative marketing communications : strategies for the events industry /	Next

Includes bibliographical references.

These international case studies include: Edinburgh's festivals and events; a jazz festival in Southern Italy; a music festival in Portugal; the dragon boat festival in China; organised events in Poznan, Poland; Chinese New Year celebrations in Northern England; and the Lafrowda Festival in Cornwall.

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