Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 2nd editionDescription: xii, 532 p. : ill. ; 25 cmISBN: 9780132340571 (hbk.) :; 0132340577 (hbk.) :Subject(s): Congresses and conventions -- Management | Hospitality industryDDC classification: 647.9'4 Summary: This book provides an overview of the meeting, expositions, events and conventions industry. There are true-to-life scenarios related so that students can see what the day-to-day realities of the industry are. There are also contributions by industry experts.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.2068 FEN (Browse shelf(Opens below)) | Available | 05849551 |
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Previous ed.: 2005.
Includes glossary of terms and index.
This book provides an overview of the meeting, expositions, events and conventions industry. There are true-to-life scenarios related so that students can see what the day-to-day realities of the industry are. There are also contributions by industry experts.
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