Public relations strategy / Sandra Oliver.
Material type:
TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2007Edition: 2nd editionDescription: 1 online resource (xiv, 146 p.) : illISBN: 9780749451301 (ebook) :Subject(s): Public relations | Strategic planning | Business and Management | Public relationsAdditional physical formats: Print version :: No titleOnline access: Click here to access online Summary: Sandra Oliver's study reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is written for seasoned PR practitioners and students. This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
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E-book
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Electronic publication | Electronic publication | Available |
Previous ed.: 2001.
Published in association with the Chartered Institute of Public Relations.
Includes bibliographical references (p. 135-142) and index.
Sandra Oliver's study reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is written for seasoned PR practitioners and students. This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Description based on print version record.
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