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Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken.

By: Shields, Vickie RutledgeContributor(s): Heinecken, DawnMaterial type: TextTextPublication details: Philadelphia, Pa. : Wantage : University of Pennsylvania Press ; University Presses Marketing [distributor], 2002Description: 224 p. : ill. ; 23 cmISBN: 0812217918 (pbk.) :; 0812236319 (hbk.) :Subject(s): Gender identity in mass media | Advertising | Semiotics | Body imageDDC classification: 306.4
Contents:
Theory and method - Stereotypes and body parts: advertising content - What do ads teach us about gender? - Signs of the times: a semiotics of gender ads - Weighing in and measuring up - Elizabeth's story - Differences within gender: manufacturing distance - Interventions and changes - Final thoughts.
Summary: Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. There are interesting quotes from various interviewees about how they see a selection of advertisements.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 1 306.4 SHI (Browse shelf(Opens below)) Available 05853575
Total reservations: 0

Includes bibliographical references and index.

Theory and method - Stereotypes and body parts: advertising content - What do ads teach us about gender? - Signs of the times: a semiotics of gender ads - Weighing in and measuring up - Elizabeth's story - Differences within gender: manufacturing distance - Interventions and changes - Final thoughts.

Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. There are interesting quotes from various interviewees about how they see a selection of advertisements.

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