Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
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TextPublication details: Harlow : Financial Times Prentice Hall, 2008Edition: 4th edition. Graham J. Hooley, Nigel F. Piercy, Brigitte NicoulaudDescription: xviii, 614 p. : illISBN: 9781408211946 (ebook)Subject(s): Marketing | Business planning | Business and Management | Business strategy | Sales & marketing management | Sales & marketingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780273706977Summary: Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century.
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Electronic publication | Electronic publication | Available |
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Previous ed.: published as by Graham J. Hooley, John A. Saunders, Nigel F. Piercy. 2004.
Text on inside cover.
Includes bibliographical references (p. 572-598) and index.
Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century.
Also available in printed form ISBN 9780273706977
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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