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How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.

By: Gettins, DominicContributor(s): Gettins, Dominic. Unwritten rules of copywritingMaterial type: TextTextPublication details: London : Kogan Page, 2006Edition: 2nd editionDescription: xvi, 192 p. : ill. ; 24 cmISBN: 0749446633 (pbk.) :Subject(s): Advertising copyDDC classification: 659.1'32 Summary: In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.
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Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 GET (Browse shelf(Opens below)) Available 06095895
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 GET (Browse shelf(Opens below)) Available 05788374
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.132 GET (Browse shelf(Opens below)) Available 05788390
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Includes bibliographical references and index.

In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads.

Originally published : London :Kogan Page, 2000, under title : The unwritten rules of copywriting.

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