Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
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TextPublication details: Hoboken, N.J. : Wiley, c2004Description: 1 online resource (xi, 516 p.) : illISBN: 9780471656418 (ebook)Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Business and Management | Management decision making | Management of specific areas | Customer services | Economics, finance, business & managementGenre/Form: Additional physical formats: Print version :: No titleOnline access: Click here to access online Summary: Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
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Includes bibliographical references and index.
Customer Relationship Management (CRM) is now critical to the profitability and long-term success of companies across all industries. This title examines such topics as: customer needs and value differentiation, customer acquisition versus retention and individualized customer relationships.
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Description based on print version record.
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