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Marketing management.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], 2009 [i.e.2008]Edition: 13th edition. Philip Kotler and Kevin Lane KellerDescription: 816 p. : 28 cmISBN: 9780131357976 (pbk.) :; 0131357972 (pbk.) :Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Summary: This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.8 KOT (Browse shelf(Opens below)) Available 04358228
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Previous ed.: 2006.

Includes bibliographical references and index.

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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