Purpose : the starting point of great companies / Nikos Mourkogiannis ; foreword by Roger Fisher.
Material type:
TextPublication details: New York ; Basingstoke : Palgrave Macmillan, 2006Description: xv, 253 p. ; 25 cmISBN: 1403975817 (hbk.) :Subject(s): Strategic planning | Success in business | Business planningDDC classification: 658.4'012 Summary: What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. In the last chapter the author critically discusses the books he has read on business, and which ones he finds helpful.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.4012 MOU (Browse shelf(Opens below)) | Available | 05775833 |
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Includes bibliographical references, and index.
What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees. In the last chapter the author critically discusses the books he has read on business, and which ones he finds helpful.
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