Handbook of corporate communication and public relations : pure and applied / edited by Sandra M. Oliver.
Material type:
TextPublication details: London : Routledge, 2004Description: 1 online resource (xix, 456 p.) : illISBN: 9780203414958 (ebook) :Subject(s): Communication in management | Communication in organizations | Intercultural communication | Corporations -- Public relations | Corporate image | Business and Management | Public relations | Market research | Business & Management | Management & management techniques | Business communication & presentationAdditional physical formats: Print version :: No titleOnline access: Click here to access online Summary: This text offers readers an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, and gives clear indications of the pertinent best practice outcomes of theoretically based applications.
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Includes bibliographical references and index.
This text offers readers an in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, and gives clear indications of the pertinent best practice outcomes of theoretically based applications.
Description based on print version record.
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