Festival and events management : an international arts and culture perspective / edited by Ian Yeoman ... [et al.].
Material type:
TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004Description: xxi, 418 p. : ill., formsISBN: 9780080477701 (ebook)Subject(s): Special events -- Management | Festivals -- Management | Customs and Folklore | Management & management techniques | Media, entertainment, information & communication industries | Hospitality & service industries | Sport: generalGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780750658720Summary: This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events. Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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Includes bibliographical references and index.
This title explores the central role of events management in the cultural, tourism and arts industries. It includes international case studies of arts and leisure events. Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
Also available in printed form ISBN 9780750658720
Electronic reproduction.
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