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Advertising, promotion, and new media / edited by Marla R. Stafford and Ronald J. Faber.

Contributor(s): Stafford, Marla R, 1960- | Faber, Ronald J, 1948-Material type: TextTextPublication details: Armonk, N.Y. ; London : M.E. Sharpe, 2005Description: xii, 380 p. : ill. ; 23 cmISBN: 0765613158 (cased) :; 0765613166 (pbk.) :Subject(s): Internet advertising | Advertising | Interactive multimedia | Interactive marketingDDC classification: 659.144
Contents:
Part I Defining, understanding, and measuring new media advertising Part II Important elements of internet advertising Part III Banners, pop-ups, and online sponsorship Part IV Other new media ad forms Part V Conclusion.
Summary: This book promotes an academic understanding of advertising. The last chapter, The future of consumer decision making in the age of new media promotions and advertising, is of particular interest.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 659.144 ADV (Browse shelf(Opens below)) Available 05755697
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Includes bibliographical references and index.

Part I Defining, understanding, and measuring new media advertising Part II Important elements of internet advertising Part III Banners, pop-ups, and online sponsorship Part IV Other new media ad forms Part V Conclusion.

This book promotes an academic understanding of advertising. The last chapter, The future of consumer decision making in the age of new media promotions and advertising, is of particular interest.

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