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Corporate reputation : 12 steps to safeguarding and recovering reputation / Leslie Gaines-Ross.

By: Gaines-Ross, LeslieMaterial type: TextTextPublisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008Description: xx, 183 p. : illContent type: text Media type: computer Carrier type: online resourceISBN: 9780470245477 (ebook)Other title: 12 steps to safeguarding and recovering reputation | Twelve steps to safeguarding and recovering reputationSubject(s): Corporate image | Responsibility | Corporations -- Public relations | Organizational effectiveness | Business and Management | Management & management techniques | Business & Management | Management decision makingGenre/Form: Online access: Click here to access online Also available in printed form ISBN 9780470171509Summary: Timely and straightforward, 'Corporate Reputation' shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.
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Formerly CIP. Uk

Includes bibliographical references (p. 161-174) and index.

Timely and straightforward, 'Corporate Reputation' shows business leaders how to restore and rebuild their companies when a corporate reputation is damaged. Its practical 12-step model shows how companies can successfully recover their reputations for the long-term after crisis strikes.

Also available in printed form ISBN 9780470171509

Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.

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