The medium is the massage / Marshall McLuhan, Quentin Fiore ; produced by Jerome Agel.
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TextPublication details: Penguin : London, 2008Description: 159 p. : ill. (b&w) ; 18 cmISBN: 9780141035826Subject(s): Mass media -- History | Communication -- History | Technology and civilizationDDC classification: 302.23 Scope and content: A groundbreaking book at the time of its publication, McLuhan's work is still interesting today. His argument is that the growth of technology reshapes society, personal lives and even sensory perceptions, and so his message is very relevant now.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 302.23 MAC (Browse shelf(Opens below)) | Available | 0580597X |
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Originally published in 1967.
A groundbreaking book at the time of its publication, McLuhan's work is still interesting today. His argument is that the growth of technology reshapes society, personal lives and even sensory perceptions, and so his message is very relevant now.
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