Creating passion brands : getting to the heart of branding / Helen Edwards, Derek Day.
Material type:
TextPublication details: London : Kogan Page, 2005Description: xi, 244 p. : ill. ; 25 cmISBN: 0749443707 (hbk.) :Subject(s): Brand name products | Advertising -- Brand name products | Product managementDDC classification: 658.8'27 Summary: At the core of this book is an inspiring ideal - that for both commercial and social reasons, brands need to regain their sense of belief, rather than responding to the latest consumer whim - in essence to become Passion Brands.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 EDW (Browse shelf(Opens below)) | Available | 07028393 |
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| 658.827 DEC Creating powerful brands : in consumer, service and industrial markets / | 658.827 EDW Creating passion brands : getting to the heart of branding / | 658.827 EDW Creating passion brands : getting to the heart of branding / | 658.827 EDW Creating passion brands : getting to the heart of branding / | 658.827 ELL Strategic brand management. | 658.827 ELL Strategic brand management. | 658.827 ELL Strategic brand management. |
Includes bibliographical references (p. 233-237) and index.
At the core of this book is an inspiring ideal - that for both commercial and social reasons, brands need to regain their sense of belief, rather than responding to the latest consumer whim - in essence to become Passion Brands.
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